Denmark Broadcaster Uses Meme-Based Journalism To Reach Younger Audience

 As of late they've confronted a test recognizable to news supporters around the globe: a declining and maturing viewership. Their answer? Moving their narrating onto stages, for example, Facebook and Instagram, and utilizing procedures, for example, images to draw in more youthful spectators.

Viral, visual storytelling,

Images will be pictures, commonly with funniness, intended to spread a message rapidly crosswise over online life channels. 

In this case, TV2 Østjylland utilizes the notorious minute Steve Harvey delegated an inappropriate champ of Miss Universe to help recount to the account of Aarhus University telling 200 instruction understudies they might not have graduated after a confusion of scholastic principles:

Pettersen includes that as a little nation, it's fundamental for Denmark to drive Danish language media as an option in contrast to all the English language visual substance accessible on any semblance of Instagram and YouTube. She accepts not just that this methodology is the best approach to accomplish that, yet it's a piece of the association's open administration dispatch. 

"We are financed by Danes for all Danes, so it's significant for us to be pertinent to all objective gatherings. Our customary TV group of spectators is getting more seasoned and littler so in the event that we need to keep our importance in ten years time, we need to attempt to contact a more youthful crowd now," she clarifies.

The station isn't surrendering its customary group of spectators or compelling present day visual narrating on to them, however the accomplishment of the image venture has had a more extensive effect inside the association. "The images have helped us gradually change our story on TV. It's not been an unrest, however we do utilize designs more than previously," includes Pettersen.